WorkThree projects

Selected work

Halden and Gumbee are practices we invented to show what we would build for dentists: one calm and grown-up, one made for kids. Kyoto Sound is a real client, with a real number. Each is labeled for what it is.

HaldenConcept study · Orthodontics

Quietly straight.

An invented practice for adults, designed as one path from first sight to a consultation.

Shows: Positioning, identity, campaign, website, booking, measurement
Status: Concept: people, offices and prices are invented

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Gumbee PediatricsConcept study · Pediatric dentistry

Every visit is a new chapter.

An invented children’s practice with a storybook brand: Pip the bee, gums and honeycomb, the Brave Book and its prize box, a website for parents, and a pledge for the honeybees.

Shows: Brand idea, character, illustration, a game for kids, website, campaign, measurement plan
Feature: Pip, an on-page guide who flies along and answers questions
Status: Concept: the practice and its name are invented

Read the storybook case study

Kyoto SoundClient · Record label

Kyoto Sound

A record label’s identity and releases, and the paid campaigns that grew its Lofi Chillhop playlist to 130K+ followers on Spotify.

Shows: Identity, release art, campaigns, playlist growth
Status: Client work

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