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AboutJohnny Bolden, founder

Big-group marketing. Built for independent practices.

I’m Johnny Bolden. I’ve run marketing inside a dental group with nearly 50 offices. Now I bring that playbook to practices like yours.

Johnny Bolden in a rust-colored cap, smiling and holding up a peace sign, lit by late sun through window blinds
Johnny Bolden · Portland, Oregon
10 years
in marketing
90+
dental and orthodontic offices
250+
providers
100%
pass rate, 90 students taught internationally

  1. MorningAgency and in-house

    I’ve done the work on both sides of the table.

    At agencies, I ran SEO, paid search and social campaigns for healthcare franchise brands. In-house at Willamette Dental Group, across nearly 50 offices and more than 250 providers, I did the work hands-on: paid search, SEO, budgets, reporting for leadership and a full website rebrand. I also hired and directed the agency partners we brought in.

    I know the work from the inside, and I know what good looks like from any vendor.

  2. Mid-morningOrthodontics

    Trusted by the family behind the Damon System.

    The family behind the Damon System brought me in for their marketing. When the people behind one of the best-known names in orthodontics trust you with their own practices, you learn what good looks like. That’s the standard every Golden Hour client gets.

  3. Late morningRiyadh

    I built the course. Then I taught it.

    On behalf of the Saudi Digital Academy, I developed a digital marketing curriculum and taught it internationally to a cohort of 90 students. Most started from nothing, and English was their second language. The course took them from zero to ready: ready to support small businesses in their communities, or to be placed on full-stack marketing teams. Every one of them passed.

    When you can teach marketing to someone hearing it for the first time, in their second language, you can explain it to anyone. Every decision I make for your practice comes with a plain answer for why.

  4. Golden hourThe studio

    Why Golden Hour.

    The big dental groups have a marketing director, a real budget and a plan. Most independent practices have a busy front desk and an agency they rarely hear from. I started Golden Hour to close that gap: the same leadership the big groups get, from one person who sets the plan and does the work.

    In short, I’m the marketing director your practice doesn’t have yet.

  5. After darkHow I work

    What I believe about the work.

    • Spend where it counts.Fewer subscriptions, fewer vendors, no spending for its own sake. Your budget should reach patients and customers.
    • Lighter by default.Fast, lean websites and simple workflows. I don’t make environmental claims I can’t measure.
    • Better ways of working.If the usual way is slow or wasteful, I’ll say so and build a simpler one.

Let’s talk about your practice.

A free 30-minute call. Bring your website, where new patients say they found you, and roughly what you spend.

Book a consultationSee the work

Golden Hour’s own work is on the Work page.