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ClientRecord labelReal results

Kyoto Sound

A record label’s identity, its releases, and the paid campaigns that grew its Lofi Chillhop playlist to 130K+ followers on Spotify.

Feature in this study A record crate: pick a release, it drops on the turntable and plays. Open the crate

The crate · Kyoto Sound releases

Pick a sleeve. Drop the needle.

Now on the deck · Side A · 33⅓

Flutter

Ox The Moron

0:00 / 2:08

The label’s own releases. Each one gets its own world: the cover, the type, the colour.

Identity · Release art · Art direction

One label. Five worlds.

The mark is a neon sign: quiet in daylight, switched on after dark. On this page it follows Portland’s real light.

The Kyoto Sound mark: 京都 SOUND in magenta neon
The Lofi Chillhop label art
Cover of Basics by Math-Mic
Cover of Youko’s Endeavor by ihatemago
Cover of Flutter by Ox The Moron
Cover of Enoshima by Laure-l

Lofi Chillhop · Spotify

130K+ followers

Grown with paid campaigns on Meta, TikTok, Google and Spotify, all pointing listeners to one playlist. One groove on this record for every 10,000.

  • Meta
  • TikTok
  • Google
  • Spotify

Credits

Identity, art direction and paid campaigns: Golden Hour. Release art: Kyoto Sound and its artists. Type on this page: Dela Gothic One and Space Mono, SIL Open Font License.

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